Are you a blogger?

The Mads is the most exciting network for Mum and Dad bloggers, with more than 1000 members

Are you a brand?

The Mads is the leading directory of parent blogs, with detailed metrics and profiles of more than 100 active blogs


best blog

MAD Blog of the Year

The MAD Blog of the Year award recognises the UK parenting blog that makes you want to return time and time again. This sought after award is sponsored by Parentdish and our winning blogger will go home with £500 cash and a fantastic family holiday in the sun.

Best Blog Writer

This award recognises someone who demonstrates exceptional skill in their use of words, and consistently writes posts that stay in our memories long after being read. This award is sponsored by Puffin Books, and the winner will receive a Kindle Fire, together with a bundle of Penguin books.

best baby blog

Best Baby Blog

The Best MAD Baby Blog celebrates the very best blog about a baby born after February 1, 2012. We love these bloggers for sharing those precious early days of bringing up baby, including the highs and lows all new parents will recognise. This award is sponsored by Mothercare, and the winner will receive a fantastic £500 gift voucher to spend at Mothercare or ELC.

best pregnancy blog

Best Pregnancy Blog

All parents know that ‘parenting’ begins before a child is born, and this category celebrates all those blogs written by parents-to-be all over the blogging community. Sponsored by Kiddy, the winner of this award will receive a £600 bundle of baby and toddler products.

best family blog

Best Family Travel Blog

This award highlights blogs that regale us with stories of travels with the family to places near and far. Our lucky winner will receive a fantastic £500 holiday rental voucher courtesy of sponsor Home

Best New Blog

Every year, the blogging community grows bigger, with hundreds of new writers joining our ranks. This award celebrates some of the best new talent to emerge over the past 12 months, and the category winner will receive a spanking new camera of their choice worth up to £400, courtesy of John Lewis.